Today’s live show was about Opt-in Marketing. Don’t be an interruptor. Instead, tell a story and give people a choice to opt-in.
Last year my wife surprised me with a trip to Europe for my birthday.
Why would she do that you ask? Was it an important birthday?
Okay, okay, it was a SIGNIFICANT birthday.
Back to my story.
“We’re going to London and Paris”, she said.
As the day neared for the trip we got to talking. “I am excited about London, but I really have no desire to go to Paris”, I said.
She sprung into action. “How about Ireland?” she asked.
So, we went to London for 5 days and saw The Book of Mormon, a football match at Wembley Stadium, and of course Buckingham Palace, Big Ben, and the London Eye.
On my birthday we boarded a plane at Heathrow. Next stop? Shannon, Ireland.
We rented a car and drove to our first destination, The Cliffs of Moher. Picture this, you drive up the hill to have a look at the Atlantic Ocean when suddenly the ground beneath your feet disappears 500 feet to the shoreline. Straight down. Did I mention I’m afraid of heights?
The Cliffs of Moher were incredibly beautiful as was the Irish countryside.
We drove from there and stayed the night at Trump Doonbeg, an amazingly beautiful golf resort owned by America’s greatest president.
The next day we loaded up the car headed to our final destination–Dublin, Ireland.
Dublin was our final stop where we visited the Guinness plant and took a tour of the Jameson Irish Whisky Distillery.
We took a tour of the distillery and learned about the different processes in the production of the finest whiskey on the planet.
We compared Jameson against all of the other well known brands. You know, Jack Daniels and those other fine Tennessee and Kentucky spirit. My first ever whiskey tasting.
All in all, an amazing trip. I’ll never forget it. However, I’d like to forget the my second ever whiskey tasting which happened when we got back from Ireland.
My friend Carl invited me to the Eagles Club to do a whiskey tasting with proceeds to go to charity.
Someone say whiskey? Hell, I’m an expert now. Let’s do it!
Did I mention that I had just started a low carb Keto diet?
The time came for our whiskey tasting and we had not yet had lunch. “Let’s go,” I said, “We can eat afterwards.”
Did I mention that I had just started a low carb Keto diet?
We arrive at the Eagles and we look for a seat. The wine tasting is going on downstairs, but I see the guys out on the patio–that’s my spot.
“Set ’em up. Hmmmm, that’s good. Smoky. Wow, that one’s a bit sweet. What else can we try?”
On and on it went, one taste after another. I was feeling good. I was feeling TOO good.
After the tasting we went downstairs to see who might be at the wine tasting. We caught up with a few friends as I decided to have another drink. Maybe I’ll try some smooth as silk Makers Mark.
We went upstairs to get some air. We hung out there and met a character named Leroy, the older brother of an elementary school classmate. Of course I had another drink.
Leroy was a fascinating dude and we had a lot of laughs.
There came a moment when the conversation had a lull, so I excused myself and made my way to the bathroom.
I stood over the sink, washing my hands when it happened.
In a bathroom full of people I threw up all over the sink.
It wasn’t just once, no, it was over and over again. Of course the guys in the bathroom rushed out to alert my wife.
“He’s throwing up all over in there,” some guy yells out.
Literally, I was as drunk as I’ve ever been in my life. I just had a major birthday, you know, a BIG birthday, and was supposed to be mature. Yet, here I was literally struggling to walk.
Time to go home. I hand the keys to Theresa, “Please take me home.”
She takes great care of me, so of course she puts me in the truck and we start the drive home.
Halfway home, it happens again. I threw up all over my lap. I mean, ALL OVER my lap….disgusting!
She gets me home, gets my clothes into the washer, and runs a hot bath. My night, thankfully was over.
It was one of the more embarrassing events in my life. I’m a grown ass man, this kind of thing should never happen.
Really I don’t drink very much. Once in a while I’ll buy a six pack of beer and it will last 6 months. In fact, many times it has to be thrown out. I’m just not that interested in drinking alcohol.
But I do love a good whiskey once in a while. When I do drink, I can drink all night long and not get drunk. In fact, I don’t think it’s something a grown adult should do. We should never drink so much that we lose control. However, that night, I did. It was embarrassing, and something I hope to never repeat.
Looking back, I don’t think it was fully the alcohol. I’m convinced it’s the low sugar levels from starting the keto diet and not eating before the whiskey event.
Not one of my finer moments for sure, but please don’t judge me, I won’t let it happen again.
Actually, some years ago I decided I would never judge anyone for anything. Judging people is an arrogant posture.
I want to be humble. I want to be like Christ.
Having this disposition, radical acceptance of people, has changed my outlook and my relationships for the better.
Radically accepting people has allowed me to be more empathetic and understanding of my clients, agents, and business partners.
Our ability to be judgement free of others allows us to be more understanding. Even in the case of someone who gets carried away at his LAST whiskey tasting!
My weekend was one of the busiest weekends I can remember.
Thursday evening I showed houses and got home late. Simultaneously an offer came in on one of my listed properties. After successfully negotiating from the porch of one of the houses I was showing in Kentucky, I made my way back across the Ohio River with my clients to see the last house of the day.
Forty five minutes later we arrived at the house. Note to self: never schedule showings in both Kentucky and Ohio during rush hour traffic in the middle of the week.
Sitting in traffic makes me really tired. In fact, driving anywhere that takes longer than thirty minutes makes me tired!
My energy level during the last showing was not high, but everything changed when I saw the reaction on my client’s faces. They loved the house and so did I. “Think it over,” I said, “I’ll do some homework while you guys talk it over.”
“Thanks Ron, we’ll let you know”, they said as I climbed into my truck and headed back to the office finish my day.
Friday morning was spent researching the house, doing what I call reconnaissance, something I always do before recommending an offer strategy to my clients.
While doing my research my mind wandered to the highlight of the coming day. The American Airlines 1:30PM flight arriving from Dallas was carrying a very special passenger–my beloved daughter Krista.
She’s coming to town to attend the bridal shower for my son Scott and his bride-to-be Shelbi. Krista will only be here for about 24 hours, but I’m not thinking about that right now, the only thing on my mind is the moment she walks off the plane, makes eye contact with me, and puts her arms out for her dad.
Theresa and I arrived early and watched hundreds of travelers passing by while anxiously looking for a familiar face. Finally she arrived.
That embrace. Well, there is nothing quite like it. No words can adequately describe the emotion. Let’s just say this, for a moment all was right with the world.
I grabbed her bag, and as we walked to my truck I noticed she was tired. Like her dad, and like a lot of people, traveling makes her tired.
But it wasn’t just the traveling that made her tired, she just came off of a very busy work week and had dinner to attend that night, a bridal shower on Saturday morning, an engagement party for one of her best friends Saturday night, not to mention the Buckeyes game at 8:30PM. O-H!……I-O!
Sunday would be no better as she had to catch a flight from Columbus to Boston to get back and prepare for another busy work week.
Wow. I’m tired for her.
My weekend was just as busy, as I had a birthday party in Kentucky on Sunday to attend. No rest for the weary.
It got me to thinking about the importance of rest.
While pursuing a healthy lifestyle, I’ve realized rest is paramount.
One weekend day each week I take off and do NOTHING. Nothing but rest. The Bible calls it the Sabbath. A day of rest.
Why would God give us a day of rest? What’s the big idea? The answer, I believe, is found in the two commands Jesus gave us. 1) Love God 2) Love your neighbor.
Loving our neighbor requires us to look out for one another. Loving our neighbor requires us to seek to serve them. Serving others is work. Work requires our energy, which requires us to rest first.
Your daily job is your opportunity to serve your neighbor. Understanding this puts our jobs and rest in their proper context.
I’ve learned to accept the gift of rest that God has given. I’ve learned to thank him for it, and I don’t feel guilty about taking a day to rest….NOT ONE BIT.
Work for me, although an obligation and a duty, is viewed now more as an opportunity to serve, which has changed my point of view with regards to rest.
Now, I rest TO work, not rest FROM work.
The new paradigm requires that rest comes first.
Writing everyday is very rewarding, however, it’s not without risk.
Yesterday I wrote about how life requires movement, and when you begin to move crashes are inevitable.
Recently I had a crash. I told a story about a client and they read the story. They took it as a negative towards them when that wasn’t my intention at all. Even though I didn’t mention their name, they felt like it was unprofessional.
Movement in life makes a crash more likely.
I learned in life that if you don’t have something good to say about someone, then don’t say it at all, so I strive to live by that guideline. My posts reflect that belief. If I mention someone by name it will always be positive.
If writing posts, or blogging can potentially offend someone, the question becomes why write in the first place?
When I decided to build my business I studied a lot of different concepts and strategies. It was during this study period when I came across a very powerful idea. Instead of marketing and selling to people, why not invite them into your life by telling them stories. Stories about your business. Stories about your life. While you tell your stories you can share the lessons learned and benefit those in the audience.
Of all of the methods I studied, storytelling for relationships was the best fit for me. Stories inspire people. Stories educate people. Stories build relationships.
How does one become a storyteller?
One tells stories.
What skills does one need to tell a story?
Observe. Think. Write. Edit. Rewrite. Publish.
Wash. Rinse. Repeat.
Writing and storytelling is a craft and requires practice. Daily practice.
Somedays are better than others. Somedays your story misses its mark.
The key with any craft is to strive to get better with each new iteration.
My posts today are better than those I wrote last year, or the year before.
My posts next year will surely be better.
My goal?–only to inspire.
Maybe it’s my creative nature or maybe I’m a just a dreamer, but my mind is constantly focused on the future.
Most likely I don’t like to focus on the past because of all the stupid things I’ve done.
The universe has a way of humbling us and so many times it happens in an instant.
Take for instance, driving my new Ford Aerostar van through my subdivision in a sleet storm with my brother Michael in the passenger seat. He turns to me and reminds me to slow down. My reply? “Why? This thing’s a tank!”, as I lost control and we crashed into the tree.
Of course, how could I forget the same van a few months earlier. My son and I had just finished tossing baseball together when I start throwing the ball up in the air to myself. My daughter, who was maybe 4 years old at the time, yells “higher daddy, higher!” So, I continue throwing the ball higher until finally a throw gets away from me and comes down on the front windshield of the van and ANNIHILATES IT! Lol.
Maybe the most egregious case was just a few years ago. My son Scott had just purchased a new BMW. Shiny black. Pristine. He came to visit and parked on the street opposite our driveway.
Normally, I back my truck in, but on this particular occasion I was in a hurry and running late for an appointment so I took note of his new car, pulled in with a cellphone in my ear, and headed inside to pick up a folder.
Moments later, as I left for my appointment, I took a phone call and forgot his car was behind me. I remembered once my bumper was suddenly and firmly planted in the side of his once beautiful car. You talk about an interesting phone call to my insurance agent.
I could go on and on, but I probably should save my remaining dignity and get to the point.
Although we can sometimes be consumed with the future, it is good to remember the lessons from the past.
Life requires movement and with movement comes the distinct possibility of a crash.
June 20, 2018 was the last day I visited the gym.
That day I broke two bones which have kept me from my daily workouts. Really it’s upset the rest of my routine as well.
Still I can’t walk unassisted, but about a week ago I visited the doctor and they gave me an ankle brace that has allowed a near normal walking experience.
Truly this brace is a genius invention. It kind of acts like a bustier for your foot. Not that I’ve ever seen a bustier in person, but this brace has two sets of laces, two main wrap around straps, and a final strap to hold it all together.
The brace has allowed me to pretty much allowed me to live a normal life the last ten days or so. The one exception? My daily workout.
Yesterday I intended to get started back on my regular workout routine. Honestly, it wouldn’t put any real pressure on my leg if I was careful and just focused on pull ups and lifting weights.
So, I packed my gym bag on Sunday night, got myself psyched about the new start and set the alarm. My alarm goes off at 4:45 AM and I don’t have the mental fortitude to get up.
“Alexa, stop.” (Thanks Amazon) Yeah, that was me at 4:45AM in the morning. Good old Alexa. She didn’t question me, she just did what I told her.
That sleep for the next hour and a half was amazing!
Of course guilt sets in once I get my day started as another day of exercise goes undone.
My struggle, leg issue or not, is all part of the human experience. What is good for us and we want to do for some reason is sabotaged by what we actually do, which is not always good for us.
Recently I read about a guy by the name of Joe Wicks, an English bloke, who wrote a book called Lean in Fifteen. Joe’s a personal trainer who believes that simple healthy diets are as important if not more important than an exercise routine.
I kind of agree with Joe.
Although I haven’t been to the gym in almost three months, I’ve been eating a very healthy diet. Bulletproof coffee in the morning, a mid morning snack, lean organic beef, chicken with some vegetables for lunch and reasonable amount of sugar and carbs at dinner.
What I’ve learned during this process is that eating well is paramount. When the gym isn’t practical, the diet becomes even more important.
If health and energy are pillars to success, then we must first put the emphasis on diet.
There are those who get off their routine and just quit. There are others who find a way to keep trying.
My exercise routine? Well, let’s see what Alexa says tomorrow.
Saturday night was quite the experience.
For the Adams family, it would mark the official end of summer. The summer of 2018, a steamy, hot, frustrating summer.
We bought the tickets in the spring knowing we had an active summer planned and this would be the final epic event.
Theresa and I over the last few years have committed to doing more music events. We both love music and now that our schedules allow more flexibility, we have tried to attend more shows.
This spring, we attended the Bunbury Festival in Cincinnati to see Young the Giant, along with attending the DePeche Mode concert in Boston while visiting Krista.
Those shows were amazing, but we waited all summer long anticipating one of the greatest shows on Earth– The Kid Rock Concert.
Riverbend Music Center is an amazing venue. It’s along the Ohio River next to River Downs Racepark, Coney Island, and Belterra Casino. The setting is perfect for an end of summer show as it has an element we love for summer concerts, the lawn seats. You know, where you can spread out with a blanket and chairs under the stars and listen to your favorite band.
The only problem with lawn seats? Uncovered. Outdoors. What if it…….RAINS?
NO! Say it ain’t so!
Oh, but it wasn’t just any old rain, it was the remnants of a tropical storm, a very slow moving tropical storm. You know, the kind that lingers and stays for days.
So, we get there early to find a seat, which was a little easier than normal due to the fact the rain had already started. We prepared for the elements as best we could as we packed our high quality raincoats, lawn chairs, and a simple item that made our event much more enjoyable, a blanket that had a waterproof backside.
The blanket was a last minute addition on our way to the truck and I am so thankful Theresa grabbed it. That blanket allowed us to sit through the warm up bands without getting completely soaked. That blanket was a life saver.
Actually, that blanket got me to thinking how thankful I am for so many seemingly small things.
You see, the summer turned out to be a very difficult summer for me as I broke my leg on June 20th, 2018. Does that date sound significant? Yep, you guessed it. The last day of spring. Turns out I was destined to spend the first day of the summer of 2018 in bed with a broken leg. I’ll save you the boring details, but just know this, on the night of Kid Rock, I was still not fully healed. Tough summer.
Yet, that night, I was truly thankful.
Thankful for my pickup truck that got us to the venue.
Thankful that I could attend on a broken leg due to an amazing ankle brace.
Thankful for the doctor who helped me heal.
Thankful for a wife who literally brought dinner to me in bed on a tray every single night.
Thankful that I lived in a country where I could freely choose to attend any show I like.
Thankful to God for lifting my spirits and for blessing me in so many ways.
Yeah, raincoats, lawn chairs, and blankets might seem to be ordinary, but on Saturday night I don’t know where we would have been without them.
Gratitude is the foundation to joy.
Thank God for wet blankets.
Oh, by the way, Kid Rock was amazing. Truly an original. Truly a great American. And quite possibly one of the greatest showmen on earth.
I’m an amazingly sensitive person, but not in a good way.
Last year I had a client who is an investor. They bought a house, fixed it up, and asked me to market it and sell it.
The house had a ton of activity and it went under contract fairly quickly for nearly full asking price. However, the inspections did not go well. Contract one fell through, repairs were needed. Contract two fell through, more repairs were needed.
With each subsequent contract the client’s frustration grew. They turned their anger towards me. One day they let me have it. You know, both barrels.
We had an amazing relationship up until that moment.
I was devastated. I’ve been doing this business for 16 years and unfortunately have had many such experiences. However, my sensitive nature does not serve me well in these type of circumstances. It bothers me deeply.
In my line of work, I meet a lot of new people and each time I meet someone, I’m hopeful that the relationship will be permanent.
You see, I am incredibly loyal. I want everyone to succeed. I’m a fan of team human. I have the heart of a coach. I want to help them win.
Unfortunately, many people do not share my same point of view, nor should they. I’m just a business providing a service. My expectation should only be to provide the highest quality products and services possible.
Sometimes, I don’t communicate as well as I should. In my business, and in relationships in general, lack of communication can be harmful.
In the case of my investor I could have suggested a pre-inspection done by a professional to head off potential contract problems.
Just a few words would have made all the difference. Here are the words that would have changed everything : “I think once you’re done with the remodel, you should have a pre-inspection before you put it on the market.”
Words. Simple communication would have changed everything.
If I’d shared those few words, maybe I’d still have that relationship.
Actually, maybe I should re-open the lines of communication and try to rescue that relationship. Yeah, that sounds like the right thing to do.
Today’s topic: mistakes. We all make them but we need to own up to them and make them right.
A quick update episode after the long holiday weekend.