I can’t get yesterday’s meeting out of my head.
It was the first time I would share with someone (other than my wife) the vision for the future of my company.
She heard about my vision from a friend who introduced us via text message. I suggested we meet for coffee.
I arrived to the coffee shop early. As I pulled into the lot I saw a sharply dressed woman getting out of her vehicle, I thought to myself, I’ll bet that’s her.
I parked my truck, looked down at my phone as a text message arrived. “I’m here can I get you a coffee?” (I like this person already.)
Pro Tip: Always accept a gift when it’s offered. (that’s a good topic for a future post)
“Yes! Tall Dark Roast.” I replied.
I spotted her when I walked in and sure enough it was the woman I from the parking lot.
Such a professional. Put together. (Insert reference to my obsession with fashion post from last year, lol.)
We exchanged stories. She told me about her experiences and I shared with her mine.
We now had context for one another.
Now, I could paint the picture–share the vision.
“The way real estate is practiced is stupid.”, I began. “Real estate is like a coffee shop, only we expect agents to grow the beans, be the marketer, to grind the coffee, to make the drink, to do the accounting. Beginning to end.”
You see, I’ve been doing business the way I was taught. The way it’s always been done. One person, the agent, does all of the work. Beginning to end. Show the house. Write the contract. Negotiate the contract. Coordinate the repairs. Coordinate the closing.
My vision? Think about my real estate business like a coffee business. Have specific tasks performed by specific teammates to achieve a much better experience for the client.
Simultaneously, agents can focus on storytelling.
Yes, storytelling, the key ingredient to growing a business, leading a team, or promoting a cause.
This component, storytelling, caused her eyes to light up. I could see the spark, the beginning of a fire burning within.
I imagined what was going through her mind.
What’s this storytelling of which you speak?
No more holding open houses to meet new buyers? No calls to friends and family to annoy them for business? No lead purchases? No spamming people?No cold calling?
Publish my stories so people get to know, like, and trust me?
Speak my truth so people know what I believe? Share my life lessons so that they might learn from my mistakes? Be real? Be authentic? Build an audience so I can promote my favorite cause?
You see, my business vision is to have hundreds of agents who join our company to do a specific task, like a good barista, who actually can learn the business without the pressure of running a business from “Beginning to End.”
Instead, they focus on their specific task only, which allows for time to grow their storytelling skills while making the world a better place.
My vision, instead of attracting salespeople, will attract artists. Those who want to contribute to their community using their inner voice. People who are much more interested in building relationships than in getting the next sale.
People like my new friend, whose stories will change lives.