Writing everyday is very rewarding, however, it’s not without risk.
Yesterday I wrote about how life requires movement, and when you begin to move crashes are inevitable.
Recently I had a crash. I told a story about a client and they read the story. They took it as a negative towards them when that wasn’t my intention at all. Even though I didn’t mention their name, they felt like it was unprofessional.
Movement in life makes a crash more likely.
I learned in life that if you don’t have something good to say about someone, then don’t say it at all, so I strive to live by that guideline. My posts reflect that belief. If I mention someone by name it will always be positive.
If writing posts, or blogging can potentially offend someone, the question becomes why write in the first place?
When I decided to build my business I studied a lot of different concepts and strategies. It was during this study period when I came across a very powerful idea. Instead of marketing and selling to people, why not invite them into your life by telling them stories. Stories about your business. Stories about your life. While you tell your stories you can share the lessons learned and benefit those in the audience.
Of all of the methods I studied, storytelling for relationships was the best fit for me. Stories inspire people. Stories educate people. Stories build relationships.
How does one become a storyteller?
One tells stories.
What skills does one need to tell a story?
Observe. Think. Write. Edit. Rewrite. Publish.
Wash. Rinse. Repeat.
Writing and storytelling is a craft and requires practice. Daily practice.
Somedays are better than others. Somedays your story misses its mark.
The key with any craft is to strive to get better with each new iteration.
My posts today are better than those I wrote last year, or the year before.
My posts next year will surely be better.
My goal?–only to inspire.