The Future of Marketing:
What could the future hold for marketing and sales? One Loveland company is a prime example of where marketing might be heading. We sat down with Ryan Hughes of Oodle to get a glimpse of what they do.
Ryan Hughes co-founded Oodle in 2009 but his story started much earlier than that. Ryan’s curiosity showed when he was just a kid taking apart his parents’ brand new VCR. Luckily they didn’t get too upset with him over that and he continued to show his inquisitive spirit throughout his childhood. By his early teenage years he started learning how to make websites. It was then that he discovered he could make some money by helping others build websites as well.
As Ryan entered the workforce he kept diving into technology with curiosity and eventually some friends of his came along with an interesting idea: what if they started their own technology company?
That lead to 2009 where the company, now known as Oodle, was born. After some years of growing they found their niche in digital marketing. Digital marketing is a broad term that is ever evolving but the core of it lies at the intersection of marketing and technology.
Old vs. New:
In today’s world we are seeing an interesting change in marketing. The former gatekeepers are on the decline while the digital and mobile world is on the rise. In the past you would primarily market through billboards, ads in the newspaper, spots on the radio and commercials on TV. But recently the companies that were paying for that old media are realizing one big thing: no one is paying attention anymore.
Now people are spending less time in front of a TV and more time on their smartphones. Their attention has shifted away from the old media. So how does one reach this new source of attention? Content and relationships.
Ryan explained that Oodle not only wants to provide a service to their clients but they also want to make sure their clients are successful too. At the receiving end of marketing are people and far too often that is forgotten. When you offer something to your audience that is valuable they will hopefully follow the trail back to you. This method of serving content to a prospective customer, before they have even bought something from you, is referred to as inbound marketing.
Oodle does this in their business religion by not only doing excellent work but by ensuring their client’s customers are happy too. You never know when one of those customers may follow the trail back to you. What do you think: is this the future of marketing?
- Providing content to your audience will leave a trail that will hopefully bring them back to you as a customer.
- Build a persona or avatar of your ideal client. Know who they are, what they do and then create content to reach them.
- Mobile websites are absolutely necessary to reach your audience.
- Social media is great for many things but key to a local business trying to build an audience.
- The point of marketing, even if you are business to business, is to reach people.
- Never be satisfied. Always strive to learn more and outdo yourself.
- Job security and safety is an illusion
- If you don’t feel the pit of your stomach turn on a decision then maybe you shouldn’t go down that route. If it’s a good idea you’ll feel it.