My morning routine finds me at the coffee shop most mornings by 5:30AM, where I read for a bit and then begin writing.
However, I have been experiencing some serious pain issues recently. So bad, in fact, that I haven’t been able to get there as early. (My sister has serious arthritis issues so I am guessing this might be my issue as well, not quite sure yet. I am working on this, trying some different diet things, taking turmeric, I’ll update you on future blogs)
Anyway, back to my story.
George is a regular customer. I see him everyday as he comes in after his morning workouts. Typically I will be writing, he walks by and I say hello and that is about the extent of our interaction.
My disrupted schedule set up a scenario where George and I could talk. It started with small talk but before I knew it, he had me mesmerized in a tangle of stories. Stories about his dogs, his kids, his growing up and losing his father at a young age. It was fascinating. One story led to the next and before I knew it my time was up. I had to get back to work.
As I thought about our experience together I realized that George is a very talented storyteller. By the end of our session I had been introduced to his family, his history, his dogs, and I had a better sense of who he was as a person. I felt like we connected. Like, from this day forward, we would understand each other on a deeper level. Like, there is this special context I have for him that will forever endear him to me.
This my friend is the power of story.
Whatever your marketing plans are, make story it’s centerpiece.
Stories connect with people, and isn’t that what business is all about?